How campaigns should be priced

Both sides of this market are guessing. Creators price low because nobody tells them what their audience is worth; advertisers overpay for reach that was never going to convert, and underpay for the audience that would have. This works out a realistic range for a given placement, across as many platforms as the campaign runs on.

Every figure is shown with the reasoning behind it, so a creator can defend the number and an advertiser can see what they are paying for. Same calculation for both: there is no version of this that quietly favours one side.

Platforms

Pick every platform the campaign runs on. Each one is priced separately and added up.

YouTube

What is being made?

A dedicated segment inside a video on the creator’s usual topic.

Followers

Used to estimate reach if you leave views blank.

Average views per post

This sets the price for this deliverable. Leave it blank and it is estimated from followers, less precisely.

Engagement rate, as a share of views

Likes, comments and shares divided by views. For a channel this size on YouTube, the norm is about 3.7%.

Main topic

What the content is about: this is what advertisers in that category pay for.

Where is the audience?

The audience is concentrated in one city or region

If the advertiser is a local business there, that audience is worth more, not less.

What can the brand do with the content?

The single thing most often given away for free. It is worth real money.

Exclusivity (days)

Days the creator won't promote a competitor.

Revision rounds

Rounds of changes the advertiser gets. One is included; more is more of the creator's time.

Rush to post

days

Days from brief to going live. Under 7 days costs more, under 3 more again.

Posts per week

How often the creator normally posts.

Where do these numbers come from?

Suggested range

$415 – $700

Breakdown

What this placement is worth

$415–$700

Typically around $550

Moderate confidence

Some figures are estimated, so the range is wider.

If this deal ran on SptChck

Deal value: $550
Creator fee (2.5%): − $14
Creator receives: $536
Advertiser service fee: + $44
Advertiser pays: $594

Creators keep 97.5%. Most platforms take 10–20%. The advertiser’s fee covers payment protection, the contract, and dispute resolution: the money is held until the work is approved.

How this was worked out

Starting from 20K views, then adjusted for each factor below.

Base rate: $500
Audience size: +2%
Engagement: +10%
Category: no change
Audience market: no change
Usage rights: no change

Worth knowing

These figures are self-reported. Connecting the account gives verified metrics and a tighter estimate, and advertisers pay more for verified creators.

This is an estimate based on market benchmarks, not a quote or a guarantee. Real rates vary with the brief, the relationship, and what the advertiser can afford. Use it as a starting point for the conversation, not the final word.

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Rate model v6.0.0